In the age of the internet, digital marketing has taken over the traditional marketing methods to target online users. Today, almost 90% of internet users search for a product or service on their favorite digital platforms before making a purchasing decision. It is why almost every business prefers digital marketing services to promote their services and products to attract potential consumers.
So, when you decide to run online ads, there are many factors that have an impact on your ad performance. From ad copies to images and URLs in your promotions, everything has its importance to delivering the best results to achieve marketing and business goals. URLs and image links in your ad copies play a significant role in deciding how well your ads will perform and how can you optimize them for maximum benefits.
Clickable links in your ad copies should be attractive as well as a performance tracker to take complete control over your ad targeting. An URL and image shortener can help you achieve the best from your marketing efforts. Here’re the top 5 benefits you get when you use a link shortener to create ad copies for your promotional posts.
Links in your ads don’t look spammy
When you use short links in your ad copy, it doesn’t look spammy wherever you share them. An URL and image shortener helps you create visually attractive ad copies to boost your reach and target more people online. It also improves your click-through rate as people feel more confident to click on a short link than a long-tail URL.
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Add more words in your ad copies
With a link shortener, you can easily shorten the length of your URLs and image links. Platforms like Twitter has character limits when you try to create and share a post with your followers. With a short link in your posts, you will have enough space to include all the useful information to let users know about offerings and services.
Analyze your clicks and traffic
URL and image shortener services offer real-time tracking and monitoring features to monitor how your ads are performing. You will all the insights and reports to analyze all the clicks and traffic you receive on your promotional posts. You can get user insights based on their location, device used, gender, and time of interaction to make optimization strategies for better performance.
Optimize your ads
With all the user insights and reports, you can optimize your running as well as future ads in order to boost your reach and performance. It helps you generate more clicks and drive more traffic to your landing pages.
Generate more leads and sales
When you receive more clicks on your ads to drive traffic to your landing pages, it results in more leads and sales from your potential consumers. It also increases your conversion rate and marketing ROI to achieve your business goals easily and quickly.
With an URL and image shortener service, you can easily boost your ad performance. IP Logger is one of the reputed link shortener services that many businesses and digital marketers use to optimize their marketing strategies to achieve business goals easily and quickly.
IPLogger URL Shortener - Log and Track IP Addresses 